Production mindset
My day job centers on APIs, services, databases, and production support. That translates well into consulting work where speed, clarity, and reliability matter more than flashy markup.
About Sam
The consulting side is backed by real software engineering work.
I am a Jacksonville, FL-based software engineer focused on building and maintaining production software. That background shapes how I approach client websites: fast pages, clear structure, maintainable implementation, and a practical eye for what actually helps a business convert.
Frontend and backend range
I have worked across C#, SQL, RabbitMQ, React, Next.js, and Node.js, so I am comfortable thinking through both what a site looks like and how it should be built.
Built around outcomes
The consulting angle is straightforward: give local businesses a site that loads quickly, earns trust, and makes the next step obvious.
March 2026 - Present
Software Engineer
Black Diamond Wealth Solutions · Jacksonville, FL (Hybrid)
- Maintain core APIs that provide foundational financial data across internal systems.
- Develop and support C# services with RabbitMQ eventing, PostgreSQL, and SQL Server.
- Maintain core API functionality with a focus on reliability, data integrity, and production support.
May 2022 - 2026
Software Engineer II
Beeline, Inc · Jacksonville, FL
- Built and maintained a production-grade microservice within an event-driven architecture.
- Drove migration from Azure Application Insights to Grafana for monitoring and alerting.
- Led and mentored multiple cohorts of interns and guided internship project delivery.
May 2022 - October 2022
Software Engineer Intern
Beeline, Inc · Jacksonville, FL
- Improved batch import performance for enterprise clients including Meta, Amazon, and JP Morgan Chase.
- Built RESTful APIs with ASP.NET 5 and C# to support service integrations.
- Migrated SQL stored procedures into C# classes to reduce technical debt and centralize logic.
Stack and side work
Representative tools and recent projects.
C#ReactNext.jsNode.jsPostgreSQLSQL ServerRabbitMQDocker
SpendrDecember 2025
Handicap TrackrNovember 2025
JobTrackrAugust 2025 - Present
Work directly with Sam
Want your current site compared against a stronger standard?
Send over your website and I will point out the speed, trust, SEO, and conversion improvements that would matter most, then we can talk through what to tackle first.